Bellin, Gundersen Health System to become Emplify Health

GREEN BAY, Wis. (WLUC) – Bellin Health and Gundersen Health System announced Tuesday that they will become Emplify Health.

The two health systems finalized their merger of equals in Dec. 2022.

“Drawn from ‘empathy,’ defined as ‘feeling aware of another’s emotions’ and ‘amplify,’ which means ‘increase,’ Emplify is a new word created to reflect a united goal of increasing access, creating a culture of empathy and enhancing population health outcomes for the patients and communities we serve,” said Scott Rathgaber, CEO, Bellin and Gundersen Health System, in a statement.

Transitioning Bellin and Gundersen to Emplify Health will not happen overnight, said Rathgaber. Over the next several months the new brand will be slowly incorporated into the health system.

“We anticipate it will take several years to fully migrate to Emplify Health,” Rathgaber says. “Do we expect everyone to immediately embrace this journey? Certainly not. But we will journey together. Change takes time. And we must honor our legacy names into the future. I know we have the best people in the industry working at our organization, who will help to build this new identity in the right way while respecting our rich histories.”

Bellin Health has clinics in Daggett, Escanaba, Iron Mountain, Marquette and Menominee.

For more information on the beginning of Bellin and Gundersen Health System’s new brand, visit emplifyhealth.org.

TV6′s Iron Mountain Kingsford Bureau Reporter Blake Rierson will have a complete story on the new brand tonight on your TV6 News Tonight at 6:00 p.m. CT.

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